Tuesday’s move could be prudent for Ford, given an increasing number of studies saying a majority of consumers polled would not consider riding in an autonomous vehicle. We work with partners (and) this is one example. “We develop the plan to go to market as we develop the tech. “It’s not just ride-sharing and ride-moving or people moving, but it’s also moving the goods,” said Sherif Marakby, Ford vice president of autonomous and electric vehicles. The first street-legal, fully autonomous vehicles seen from Ford won’t be used solely in ride-sharing fleets in defined geographic areas, he has said. Hackett wants his people to bring a fully driverless vehicle without a steering wheel, a brake pedal or an accelerator to market by 2021, and he wants the vehicle to have more than one use. The partnership is a step for Ford in the direction that new CEO Jim Hackett has been pushing the company since his time as the head of Ford Smart Mobility. Domino’s will get to see if customers actually want or like automated deliveries. Then the window rolls up, the car thanks the customer and it drives away.įord will use the tests as research for autonomous delivery vehicles it plans to sell within the next five years. After typing the last four digits of the phone number from which they placed the order, the window rolls down and the customer grabs their order from a warming oven just inside the window. When they approach the car they’ll find a touchscreen at the rear passenger-side window of the vehicle. When the delivery car pulls to the curb, customers will get a text message that their pizza has arrived. Here’s what selected customers of Domino’s Plymouth Road location will experience: Another will monitor input from the car’s hardware. Instead, one Ford engineer hidden behind tinted windows will drive the car. Although the car is labeled as a “self-driving delivery vehicle,” it won’t actually be operating in autonomous mode. The automaker is supplying a self-driving Ford Fusion Hybrid equipped with Ford’s full suite of cameras, sensors, radar and lidar (light detection and ranging) for testing in Ann Arbor for about a month and a half. It will begin an experiment with Ford Motor Co. Watch Video: Ford and Domino's do self-driving deliveryĪnn Arbor - Domino’s Pizza wants to know how customers would react to having their pizzas delivered by a self-driving car.
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